Why Coverage Is Important

Jason Kaiser

Associate Marketing Manager, Jostens
Jason works with various print, digital and social initiatives bringing content to life through Yearbook Love, the Digital Classroom and more. A former yearbook adviser, Jason has worked with scholastic journalism for more than eight years.

Schools are teeming with interesting students who have unique stories begging to be told.

Not all students are on the football team. Even fewer are in the “popular” crowd. Only one is Homecoming Queen. So why should it feel like the yearbook is all about them?

When a wide variety of student stories are told in authentic ways, people want the book. It tells their story. Schools with the most beloved books cover their students at least three times.

Let’s say that again: Every student should be in the book at least three times.

Really? Yes. Three. At the very least.

My guess is that everyone would agree that in theory we want to make people feel good. We want them to feel included and loved. In practice, making it happen in the yearbook can feel daunting.

True, it can be difficult. But it is possible, well-worth the effort and there are several tools available to make the job a heck of a lot easier. So, while your students think critically about what angles they want to take when covering the events at your school, here are three ways we can help make your job covering them easier.

1. Facial recognition

When you click on a face in a photo, you’ll be provided with suggestions of who that person might be. The matches are suggested based on photos you have already tagged, or from the portrait images uploaded to your image library. If no names are suggested, you can begin typing in a name and a list of suggestions will appear. These names will come from the student list you upload to your site at the beginning of the year.

I am inspired by advancements in technology and the limitless possibilities that come from them. Jostens embraces those opportunities and helps our program implement them in our publications.

John Dent
Dos Pueblos High School [CA]

2. Coverage report

The Jostens yearbook coverage report makes it easy for staffs to view the number of times each student appears in the yearbook, track sales and even send email promotions for the yearbook and recognition ads. The report also ties directly to our online selling tools, so you can use it to see which students are in the book but have not yet purchased. This provides a great way to target prospective buyers.

One of the best ways to encourage students to purchase the yearbook is by telling them, “you are in it!” Jostens coverage tools will do this for you — simply upload a student list, track your sales online and tag the photos used in the book and we will create personalized flyers for each student that is in the book two times or more but have not yet purchased.

3. Surveys

No more paper questionnaire handouts. No more manual tabulations. Technology has come a long way and there are ample resources to collect information from students without breaking a sweat.

Surveys and polls are a great way to cover more students in the yearbook and get them involved in the creation process. You can easily create surveys, distribute them and quickly pull together the results.

Sending out frequent questions and letting the students know their answers will be included in the yearbook is a great way to keep students interested in the yearbook all year long. You might also consider keeping the survey results a secret until the book is delivered to build anticipation.