Rally Up Yearbook Sales

Jason Kaiser

Associate Marketing Manager, Jostens
Jason works with various print, digital and social initiatives bringing content to life through Yearbook Love, the Digital Classroom and more. A former yearbook adviser, Jason has worked with scholastic journalism for more than eight years.

Often on the yearbook staff, we are thinking about how we (a relatively small group) can get a copy of our yearbook into every student’s hands. And, if the staffers are anything like mine were, they are (overly) involved in the school. Time is tight, but the stakes are high.

Outside of your staff, you have hundreds of students in your school who can help generate interest in your book.

Homeroom competitions

Students are competitive in nature — it’s sometimes why they enjoy Phy-Ed more than English class. Having a “sell out” contest at the homeroom level provides a little peer pressure to the purchasing of a book, but can also create a sense of fun competition and visibility for your yearbook.

Throughout the competition, visibly show how each class is doing and reward the top homerooms for yearbook purchases. Then, continue to foster purchasing with “you’re in the book” flyers or by handing printouts of your yearbook spreads.

Penny Wars

Penny wars are a fun competitive fundraiser that can drive serious competitions (again) between homerooms or grade levels. The object of the game is to get as many points as possible — and you can decide what equates to points.

Pro-tip: Have yearbook purchases count towards the final goal, and have order forms where the jars are.

“Remembering the Moments” Advertisements

In collaboration with your business classes at your school, or taking it on as a side project, create video advertisements where seniors remember their time at the school and have them look through past yearbooks to have “I remember when” moments. Having testimonials about buying the yearbook will have a richer impact on the younger classes beause it’s coming from their peers rather than the yearbook staff.